“THE FINANCIAL FREEDOM YOU HEAR ABOUT IS POSSIBLE WHEN YOU UNDERSTAND YOUR BUSINESS AND KNOW YOUR NUMBERS”
SO FOR THOSE OF YOU WHO DON’T KNOW ME, I MOVED TO THE US IN 2014 WITH LITTLE TO NO MONEY. 3 YEARS PASSED AND I HAD MY OWN SALON, DRIVING A LUXURY CAR AND WORKING LIKE CRAZY, EVERYDAY. THE MORE I UNDERSTAND AND LEARN ABOUT BUSINESS THE MORE I REALIZE THAT THE SALON OF MY DREAMS WOULD NOT TAKE ME WHERE I WANTED TO GO!
SO IN 2019 I FOUNDED ALMA HAIR EXTENSIONS, MY VERY OWN HAIR EXTENSIONS BRAND. IN BRAZIL, WE ONLY WORK WITH REAL HUMAN HAIR, VIRGIN AND ABSOLUTELY UNPROCESSED AND I COULD NOT FIND THE SAME HAIR AND QUALITY IN THE US AS ALL THE HAIR SOLD HERE COMES FROM CHINA AND INDIA AND THEY GO THROUGH A VERY HARSH CHEMICAL PROCESS, EVEN THOUGH THE HAIR COMPANIES WON’T TELL YOU THE TRUTH.
FOCUSING IN COLOR AND HIGHLIGHTS FOR OVER SEVERAL YEARS ( I HAVE BEEN DOING HAIR FOR 17 YEARS) I TOUGHT I WAS ON THE WRONG PATH. HIGHLIGHTING SOMEONE WITH A NATURAL LEVEL 4 THAT WANTS TO GO BLONDE IN A SINGLE APPOINTMENT MEANS WORKING FOR OVER 6 HOURS ON A SINGLE HEAD, AND THE TOUCH UPS ARE EVEN MORE COMPLICATED AS WE MUST AVOID OVERLAPPING THE LIGHTENER ONCE IT CAN CAUSE SEVERE HAIR BREAKAGE. ALL THAT MEANS THAT YOU WONT BE ABLE TO WORK SEVERAL CUSTOMERS AT THE SAME TIME IN ORDER TO PRODUCE MORE $ AND THEN YOU PRODUCTIVITY RATE DROPS. OK, I KNOW YOU WILL SAY INCREASE YOUR PRICE! I DID…BUT YOU ARE STILL WORKING FOR HOURS AND HOURS AND YOU ARE MAKING 15% MORE AND FOR SURE YOU WILL THOSE CUSTOMERS WHO COMPLAIN ABOUT THE PRICE OR ARENT HAPPY WITH THE FINAL RESULT.
